I’m a hands-on Creative Director with over 20 years experience crafting compelling visual language systems which positively transform ambitious organisations.
I’ve helped scale multiple organisations across different sectors by asking the right questions, thinking big picture and distilling the complex into the simple.
The aim is always to make a memorable human connection and I do this using emotive verbal and visual language; telling your story, amplifying your personality and scaling your brand.
About
My services
From understanding your purpose and telling your story differently, I collaborate with people to put strategy in place, build foundations and create content which changes behaviour. The goal is to make brands hugely relevant to their audience. I do this through:
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Defining your long-term plan and how you will occupy a distinct, valued place in the customer's mind. This involves identifying your target audience, analysing competitors and finding your unique value differentiator.
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The unique personality a company projects through its language, including its brand voice, tone of voice, and core messaging.
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The formulation of all tangible and visible elements that a company needs to represent its core mission, personality and value to its audience.
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Digital and AI combine to enable companies to connect with people very quickly. The beauty of digital is that as well as bringing a brand alive, it also enables almost immediate measurement of performance.
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As well as Digital, production is easily as important to the previous steps. It/they are the connection point with a brand’s audience. Consistency, guidance and management all play a part in getting it right.
How I do it
FOUNDATION & STRATEGYThe groundwork stage helps build a true picture of where you’re at now and where you can go to. This is broken down into three steps: Audit, Position and Platform.
VERBAL IDENTITYAsking the right questions at the start gives us the perfect base to create audience driven, highly relevant messaging which connects with the target audience immediately.
BRAND IDENTITYBuilding on the verbal identity phase and where the big picture visual starting points grow from. Unique, differentiating ideas which truly move your game forward.
VISUAL LANGUAGESuper-engaging language born out of words your customers get and then evolved into an emotive visual language which they will act on.
CAMPAIGNThe beauty of having a verbal identity in place makes it a lot quicker to create effective campaigns with messaging which engages immediately.
OUTPUTDelivery across all the channels with mechanisms including digital, print, animation and web.
AI is used as a tool for efficiencies in production.