Call me what you will – Associate Creative Director, Senior Art Director, Creative Lead… Why me though?
Well, I’m very good with people and asking the right questions to understand your (and your customers’) ‘why’; and transforming the answers into original visual language which your customers understand and want to buy into.
Visual language which has an overarching big idea at its core and cleverly works effortlessly across any medium, from social to experiential, any sector.
At its heart is a memorable human connection which tells your story, amplifies your personality and scales your brand.
People and ideas are my hits in life. Wanna start something?
ABOUT
WHAT I DO
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Defining your long-term plan and how you will occupy a distinct, valued place in the customer's mind. This involves identifying your target audience, analysing competitors and finding your unique value differentiator.
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The unique personality a company projects through its language, including its brand voice, tone of voice, and core messaging.
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The formulation of all tangible and visible elements that a company needs to represent its core mission, personality and value to its audience.
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Digital and AI combine to enable companies to connect with their audience much quicker. I use my experience from designing and building websites ensuring User Experience is at the forefront every time. In short: I storyboard collaborating with animators to bring brands alive with motion; design websites collaborating with leading developers to build; and create social campaigns collaborating with digital marketing experts to deliver.
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As well as Digital, production is easily as important to the previous steps. It/they are the connection point with a brand’s audience. Consistency, guidance and management all play a part in getting it right.
HOW I DO IT
FOUNDATION & STRATEGYThe groundwork stage helps build a true picture of where you’re at now and where you can go to. This is broken down into three steps: Audit, Position and Platform.
VERBAL IDENTITYAsking the right questions at the start gives us the perfect base to create audience driven, highly relevant messaging which connects with the target audience immediately.
BRAND IDENTITYBuilding on the verbal identity phase and where the big picture visual starting points grow from. Unique, differentiating ideas which truly move your game forward.
VISUAL LANGUAGESuper-engaging language born out of words your customers get and then evolved into an emotive visual language which they will act on.
CAMPAIGNThe beauty of having a verbal identity in place makes it a lot quicker to create effective campaigns with messaging which engages immediately.
OUTPUTDelivery across all the channels with mechanisms including digital, print, animation and web. AI is used as a tool for workflow efficiencies.