BRAND STRATEGY | BRAND IDENTITY | VERBAL IDENTITY | CREATIVE DIRECTION | DIGITALEmbryo
OVERVIEWEmbryo is a full-service digital marketing agency specialising in paid social, organic social, PPC, and content strategies.
It help brands improve visibility and conversion through data-driven campaigns, tailored creative, and in-house technology, working across platforms like Facebook and Instagram.
BEFORE
AFTEREmbryo had quickly outgrown its brand. As a business pushing deeper into SaaS and product-led innovation, their identity didn’t align with who they now are.
An identity was needed which would position Embryo as the leader they are, rising above the many other copycat businesses trying to win the same space.
THE PROBLEMTHE SOLUTIONAn identity was created which truly aligned with how Embryo wanted to operate, be perceived and compete. This alignment shaped everything that followed with a brand system which felt confident, progressive and capable of supporting both the parent business and a growing portfolio of SaaS products.
A flexible system was created which gave each solution (which we named Supertools) their own identity while remaining unmistakably Embryo and built to scale with ambition.
The brand exercise has helped Embryo clarify its positioning, strengthen customer trust, attract new audiences, and differentiate from competitors, resulting in increased brand recognition, higher sales, stronger customer loyalty, and faster business growth.
THE RESULTSMY ROLEI led this brand transformation by redefining what Embryo stands for, its visual identity, messaging, and creative direction. The brand was aligned with its strategic goals, strengthening market positioning, elevating client perception, and creating a cohesive identity that supported business growth and attracted higher-value opportunities.
Created at Courts
Creative Director: Mike Abbott
Creative Lead: Elis Elmasllari
Motion Designer: Tristan Prior
Head of Digital: Matt Daly
Account Director: Ross Williams