BRAND STRATEGY | RENAME | REPOSITION | BRAND IDENTITYSycurio
OVERVIEWSycurio (formerly Semafone) is a SaaS global cybersecurity and payment technology company that provides PCI DSS compliant solutions for contact centers and businesses.
Sycurio’s previous name, Semafone was
no longer relevant in today’s technology landscape. As well as compliance for phone payments, the business was now able to offer full omni-channel secure payment compliance.
Competitors were increasingly beating Semafone to bigger clients and it was recognised that a look at brand and positioning was needed to sway those clients back.
THE PROBLEMTHE SOLUTIONA full naming exercise took place which would position Semafone for a fast moving future.
Sycurio became the new name and a brand identity and expression exercise took place which levelled the playing field building on Sycurio’s vast experience and repositioning it confidently as the default in payment security, full stop.
THE RESULTSThe rebrand repositioned Sycurio as the leader in payment security. With a new bold identity it is now able to confidently tell its story as the go-to omnichannel payment security provider.
MY ROLEI led the strategic rebrand of Sycurio, creating a distinctive visual identity and clear brand repositioning across digital, animation and web. Strengthened market presence and newly built trust in a fast moving marketplace.
Created at Courts
Creative Director: Mike Abbott
Senior Designer: Annie Bowman
Motion Designer: Tristan Prior
Head of Digital: Matt Daly
Account Director: Samantha Griffin