BRAND IDENTITY | VERBAL IDENTITY | CREATIVE DIRECTION | DIGITALGrypp
OVERVIEWGrypp is a visual customer engagement platform for contact centres. It enables agents to interact with customers in real-time using co-browsing, video and screen sharing to improve sales, service and resolution times.
Grypp is at the forefront of an exciting relatively new business sector whose people are passionate and excited to be a part of. But visually led by uninspiring stock videos and a dull, unengaging colour palette, its visual language didn’t reflect this passion.
THE PROBLEMTHE SOLUTIONThe Grypp lens was introduced, the shape of which fuels every part of Grypp’s brand language, turning every interaction into a clear, real-time visual experience.
The brand message led with ‘See the conversation’ which immediately conveyed Grypp’s purpose to its audience. Grypp has massively accelerated its growth with a range of different sectors successfully using its solutions.
The rebrand positioned Grypp as an innovative, customer-focused engagement platform, clarifying its proposition, strengthening market differentiation, enhancing brand consistency, and creating a scalable identity that supports business growth and customer confidence.
THE RESULTSMY ROLEI led a team which defined a distinctive visual identity, refining Grypp’s brand positioning, and creating a cohesive creative system that clearly communicated its value, strengthened market differentiation, and elevated customer perception.
Created at Courts
Creative Director: Mike Abbott
Senior Designer: Elis Elmasllari
Motion Designer: Tristan Prior
Head of Digital: Matt Daly
Account Director: Ross Williams