BRAND STRATEGY | BRAND IDENTITY | VERBAL IDENTITY | CREATIVE DIRECTION | DIGITALDuetto
OVERVIEWDuetto is the world’s leading revenue management system for hotels and casinos. Its systems maximise hotel profitability through open-pricing, real-time data analytics and AI automation.
It enables hotels to move beyond rigid, historical-based pricing to dynamic, individualised rates across all channels, segments, and room types.
Before
After
Duetto is known and highly respected in the global hotel industry.
It wins awards every year and does things differently to the rest preferring not to focus on the tech approach but on a can-do approach with brilliant people through to its core. It didn’t have the brand identity and expression to share its personality with the world though.
THE PROBLEMDuetto is synonymous with the word, greater. From the people who work at Duetto to what they deliver for their clients.
We defined Duetto’s role as Greater. In that everything Duetto does helps to make their customers’ revenues greater A flexible visual system built on their brand equity, positioning them to a place which was bolder, more engaging, more forward thinking and more relatable with their now even greater customers.
THE SOLUTION
The rebrand enabled improved consistency across global teams, increased campaign engagement, improved internal adoption, stronger differentiation in pitches as well as positive customer feedback.
THE RESULTLed the creative strategy and overall direction, developed the central brand idea, presented the concept to senior stakeholders and directed the design and motion teams through delivery.
MY ROLECreated at Courts
Creative Director: Mike Abbott
Senior Designer: Elis Elmasllari
Motion Designer: Rich Ginders
Head of Digital: Matt Daly
Account Director: Samantha Griffin