BRAND STRATEGY | BRAND IDENTITY | CREATIVE DIRECTIONSoliphen
OVERVIEWSoliphen is a solution from TVM, a French veterinary medicine business looking to enter the UK market with an epilepsy treatment system for dogs.
The previous brand language for Soliphen focused on the negative pre-state which made it difficult for vets to get excited, never mind buy it. The challenge was to come up with a new visual language to help sell a French epilepsy treatment for dogs to UK vets.
The added challenge? Not to be able to use photographs of dogs.
THE PROBLEMAware vets have little time to do anything other than their job, it was important to show both the problem and the solution in one instance. A strong visual style was introduced which was also flexible enough to enable other dog breeds and visuals to be added to the palette.
The hand drawn treatment (as well as solving the photography clause) gave the campaign a playful and relatable human feel.
THE SOLUTION
The rebrand gave Soliphen a clearer, more confident identity that strengthens trust with veterinary professionals, improves product recognition, and creates a distinctive, consistent presence across packaging, communications and marketing.
THE RESULTSMY ROLEI led the strategic rebrand of Soliphen, creating a distinctive visual identity and clear brand positioning that strengthened market presence, built trust with veterinary professionals, and enhanced product recognition.
Created at Courts
Creative Director: Mike Abbott
Senior Designer: Annie Bowman
Motion Designer: Tristan Prior
Head of Digital: Matt Daly
Account Director: Samantha Griffin